8 Reasons Why Content Rules

by jjrusch Content rules because it drives written, visual and audio communications on the web. Without it, there’s nothing to talk about, engage with or show existing and potential customers. Considering that more than two thirds of the business cycle occurs before first contacts are made today, keeping up with content…

How to Tell You Need a Social Business Makeover

By JJ Rusch & Mary Toomey The first time you see your name return a full list of page one search rankings it’s exciting, albeit in a geeky Googly kind of way. If you can relate to that, (guilty as charged) it’s a very good thing. If not, it could…

The Top Ten Telling Comments You’re Not Hip to LinkedIn

By JJ Rusch      Follow @jjrusch Whenever I talk to someone who isn’t hip to LinkedIn I feel a bit of a letdown – like there’s an elephant in the room with a big detour sign on its back. What good reasons could there possibly be for ignoring one…

INSIDE PEEK | Social Media Advice for Positive Employment

Allison Kruse says she “loves” her job. She is a social media and technology strategist for Aon Hewitt on the “global sourcing leadership team”. (We love LinkedIn profiles that exude enthusiasm like Allison’s!) Kruse, who helps clients using tech and social media achieve their recruiting goals, shares her professional expertise…

Cheat Sheet | 44 Takeaways from Hub Spot’s Live Webinar on Inbound Marketing

Hub Spot attempted to “break the record for the World’s Largest Webinar” yesterday with a live-only presentation led by Dan Zarrella, “The Social Media Scientist”. Speaking at what seemed like the speed of light, Dan led participants on a whirlwind tour of updates and anecdotes on his latest greatest inbound…