Crossing the Social Chasm with John Cecala

by jjrusch We often cross the social chasm when we work with clients. There’s not much else we can actually teach them – they know their business best – except when it comes to “all this social stuff”. Sales teams often kick and scream all the way, and sometimes there’s…

8 Reasons Why Content Rules

by jjrusch Content rules because it drives written, visual and audio communications on the web. Without it, there’s nothing to talk about, engage with or show existing and potential customers. Considering that more than two thirds of the business cycle occurs before first contacts are made today, keeping up with content…

5 Baby Steps to Social Selling

By Mary Toomey & JJ Rusch When you tell someone you train others how to use social media for social selling, the responses are predictable. Some people are amazed to hear that’s an actual job to begin with and others can’t wait to give you the Facebook brush off: “I’m…

B2C Marketing Trends | Is Simplicity In and Engagement Out?

By JJ Rusch         Follow @jjrusch “Decision Simplicity” is the latest trend du jour for B2C marketers according to a blog post on Forbes by Patrick Spenner. Poised upon the concept that, “consumers want simplicity”, Spenner reports numerous studies now find engagement (social media marketing) is out…