Why Colleges Need to Arm Their Students with LinkedIn Now

by mary toomey I spent time at Microsoft’s headquarters this summer helping employees with their LinkedIn profiles. I also had the pleasure of talking to a group of interns who were working on site while I was there. Ranging from freshmen to seniors in college, the students told me they…

5 Reasons Why LinkedIn 101 Should Be Standard Curriculum

by jjrusch According to After College Inc.’s 2013 College Job-Seeker Survey, 55% of polled graduates said they were unhappy with or never used Career Services at school. 48% said they wished there had been more focus on learning how to get jobs over standard classes. The need for early workforce…

5 Baby Steps to Social Selling

By Mary Toomey & JJ Rusch When you tell someone you train others how to use social media for social selling, the responses are predictable. Some people are amazed to hear that’s an actual job to begin with and others can’t wait to give you the Facebook brush off: “I’m…

How to Tell You Need a Social Business Makeover

By JJ Rusch & Mary Toomey The first time you see your name return a full list of page one search rankings it’s exciting, albeit in a geeky Googly kind of way. If you can relate to that, (guilty as charged) it’s a very good thing. If not, it could…