Crossing the Social Chasm with John Cecala
On August 16, 2013, Posted by Admin , In Marketing,Media,Sales,Self-Marketing,Training, By Buedel Fine Meats,Content Marketing,Crossing the Chasm,Crossing the Social Chasm,Geoffrey Moore,JJ Rusch,John Cecala,Multi Edge Media,Social Media Marketing,Social Selling , With No Comments
by jjrusch We often cross the social chasm when we work with clients. There’s not much else we can actually teach them – they know their business best – except when it comes to “all this social stuff”. Sales teams often kick and scream all the way, and sometimes there’s…
8 Reasons Why Content Rules
On August 13, 2013, Posted by Admin , In Career,Marketing,Media,Networking,Sales,Self-Marketing, By Content,Content Marketing,JJ Rusch,Marketing Currency,Multi Edge Media,Publishing,Social Media,Social Media Marketing,Social Sales,Social Selling,Why Content Rules , With 9 Comments
by jjrusch Content rules because it drives written, visual and audio communications on the web. Without it, there’s nothing to talk about, engage with or show existing and potential customers. Considering that more than two thirds of the business cycle occurs before first contacts are made today, keeping up with content…