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Crossing the Social Chasm with John Cecala

by jjrusch We often cross the social chasm when we work with clients. There’s not much else we can actually teach them – they know their business best – except when it comes to “all this social stuff”. Sales teams often kick and scream all the way, and sometimes there’s…

8 Reasons Why Content Rules

by jjrusch Content rules because it drives written, visual and audio communications on the web. Without it, there’s nothing to talk about, engage with or show existing and potential customers. Considering that more than two thirds of the business cycle occurs before first contacts are made today, keeping up with content…

5 Baby Steps to Social Selling

By Mary Toomey & JJ Rusch When you tell someone you train others how to use social media for social selling, the responses are predictable. Some people are amazed to hear that’s an actual job to begin with and others can’t wait to give you the Facebook brush off: “I’m…

How to Tell You Need a Social Business Makeover

By JJ Rusch & Mary Toomey The first time you see your name return a full list of page one search rankings it’s exciting, albeit in a geeky Googly kind of way. If you can relate to that, (guilty as charged) it’s a very good thing. If not, it could…