Articles

INSIDE PEEK | Social Media Advice for Positive Employment

Allison Kruse says she “loves” her job. She is a social media and technology strategist for Aon Hewitt on the “global sourcing leadership team”. (We love LinkedIn profiles that exude enthusiasm like Allison’s!) Kruse, who helps clients using tech and social media achieve their recruiting goals, shares her professional expertise…

Cheat Sheet | 44 Takeaways from Hub Spot’s Live Webinar on Inbound Marketing

Hub Spot attempted to “break the record for the World’s Largest Webinar” yesterday with a live-only presentation led by Dan Zarrella, “The Social Media Scientist”. Speaking at what seemed like the speed of light, Dan led participants on a whirlwind tour of updates and anecdotes on his latest greatest inbound…

B2C Marketing Trends | Is Simplicity In and Engagement Out?

By JJ Rusch         Follow @jjrusch “Decision Simplicity” is the latest trend du jour for B2C marketers according to a blog post on Forbes by Patrick Spenner. Poised upon the concept that, “consumers want simplicity”, Spenner reports numerous studies now find engagement (social media marketing) is out…

Emmy Award Winning Producer Simply Explains Why Professional Video Is A Must For You and Your Business

Is video really necessary for small business owners and like others? “YES”, says Dave Beedy, President of Karl Productions. “Quality is also far more important than quantity for individuals, and businesses.” Beedy offers the following guidelines on why and how professional video should become a staple component in your business…

How To Network at Live Events | 3 Easy Tips From A Highly Successful LinkedIn Group Manager

By Mary Toomey “I don’t know how to network”, is the number one comment I hear from people on the subject of professional networking. You would think with all the available (and free) information out there today, the basics of networking would be a slam dunk – it’s not. Networking…