Articles

Got Profile? Get Found!℠ | Next Step Get Group Gain Ground

By Mary Toomey & JJ Rusch Your LinkedIn profile is looking mighty polished. You have a great professional looking picture, a stellar headline and an awesome summary prescribing how you help people. Now what? Beyond newsfeed reads and close connections, people tend to fall short of learning how to navigate…

Sales Team Logic for Social Selling

By JJ Rusch   One of my all time favorite quotes comes from Rat Pack legend Dean Martin: Don’t hit me with logic I don’t want to chit chat. Take pause and think about that a moment… stunning. Logic (conscious mind) dictates decision all day long, the majority of which…

Are You a Crossposter? | 3 Social Tweaks to Live By

by JJ Rusch Do you link your Twitter account to Facebook? Have Linkedin checked to auto-tweet? If you’re working without the help of a social media war room, odds are you’re a crossposter. Crossposting sends the same message to different media accounts. I have my Linkedin activity posting to my…

Business Networking | What Makes a Networking Event Inspiring?

By Mary Toomey & JJ Rusch One of my goals this year is to do more networking – get out of the office more often for some conversational face to face.  Searching through thousands (literally) of listings in the Chicagoland area, the events were numerous yet uninspiring. This got me…

Who Viewed Your Profile and What Should You Do About It?

By Mary Toomey Truth: I am a self-confessed LinkedIn geek – before I even brush my teeth in the morning, I’m logged on, to LinkedIn. My early a.m. ritual starts with checking in on my homepage, browsing to see what my connections are talking about and reading a couple of…