Articles

5 Reasons Why LinkedIn 101 Should Be Standard Curriculum

by jjrusch According to After College Inc.’s 2013 College Job-Seeker Survey, 55% of polled graduates said they were unhappy with or never used Career Services at school. 48% said they wished there had been more focus on learning how to get jobs over standard classes. The need for early workforce…

5 Baby Steps to Social Selling

By Mary Toomey & JJ Rusch When you tell someone you train others how to use social media for social selling, the responses are predictable. Some people are amazed to hear that’s an actual job to begin with and others can’t wait to give you the Facebook brush off: “I’m…

Who’s (really) looking at you, kid? | Social Media Advice from 3 Recruitment Pros

by jjrusch 98% of recruiters used some form of social media last year to fill job openings, including less formal platforms such as Twitter and Facebook. Think about that for a moment; next to all those consumer brands mining social pages for your product raves (and complaints), there are also…

How to Tell You Need a Social Business Makeover

By JJ Rusch & Mary Toomey The first time you see your name return a full list of page one search rankings it’s exciting, albeit in a geeky Googly kind of way. If you can relate to that, (guilty as charged) it’s a very good thing. If not, it could…

Elevate Your Pitch

By Mary Toomey Early one morning at a major trade show in Las Vegas, I stepped into a crowded elevator with badge clad people obviously in route to their respective company booths – we were on the 25th floor. Slowly creeping downward (stopping at every floor), the friendly Midwest girl…