Competing in a business arena where 70% of the buying process occurs before first contacts are made challenges all companies today – no matter how large or small.
Recent reports claim that 78% of sales people using social media outsell their peers. LinkedIn says 94% of SMBs now leverage social media for marketing.
85% of consumers say they seek out
"trusted content", and 67% say it drives their buying decisions, according to a study by Nielsen/InPowered.
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